David Deutsch - Head of Search at Fortune Cookie Ltd.

Fortune Cookie is a leading UK-based Web Design and Build company. We offer high-end flash programming, accessibility, usability, interface and technical design and build services. They are also a Premium Episerver provider. Everyone at Fortune Cookie is a Web specialist. Together they deliver really well-designed, well-built sites that customers can easily access and use.

With the addition of David Deutsch to the company Fortune Cookie has made it's first step in to realm of online marketing. Now they offer web sites that are Pre-optimised for search engines. This allows them to save weeks of developement work and money which they can pass directly on to clients.

So what will the SEO team do if all of Fortune Cookies' client sites are already well optimised for SEO by the time they are built?

Answer: The free time allows the SEO team to focus on advanced SEO techniques that will boost traffic to client's websites far beyond what traditional SEO techniques can deliver.

For Example: The 1st position on Google is usually capable of driving a maximum of 49% of people to click on that link (for Non brand keywords). Most of the time the first position will only drive a 30% click through rate.

Our advanced techniques involve getting "other" listings on the same results page to increase the likelyhood of more people clicking through to our clients' sites. Exactly HOW we do this is a trade secret, but it is safe to say that Fortune Cookie has now become the industry leader in advanced SEO techniques.