Advanced SEO - Creating the Perfect Search Results Page.

Advanced SEO technique "Google News Optimisation" is all about creating a viable news feed for your sector and publishing it on your site. This is NOT a PR opportunity however. The news articles must be of genuine quality and non-biased.

The amount of articles required is realistically at least 2 articles a day. However, the point of optimising for Google news is to appear on page on of Google for all the "buzz words" related to your products. Take advantage of the huge serges in traffic in a single day. In order to get as many chances as possible to get those serges in traffic you will need to monitor your market for buzz words and write articles about them ASAP. The sooner the better. If you are first on the scene people will read your article first and you will ge the majority of the traffic. Once on your artcle page of course, you will need to WOW your visitors in to visiting the rest of your site.

So how do you Optimise for Google News?

Visit Google's help section and read all thier lessons. They are very clear on what must be done to be included. Google Webmaster help - Google News

Advanced SEO Technique Video Search.
Google Video Sitemap Maker! VERY cool! The great thing about this technique is that it can deliver a huge increase in click through rates once done. People like to watch video more then they like ot read.

In order to get the thumbnail next to your listing, you must host the video on your server. YOUTUBE WILL NOT WORK! This technique must be worked for, it will not happen by accident.

Google Places is the redefinition of Google Maps and it has become one of the most important Advanced SEO techniques available to businesses. Expecially businesses that require walk in consumers. Businesses such as; Hotels, car rentals, department stores, Book shops, etc. will especially benefit from optimising thier Google places listings.

There are some very important fields that need to be filled out in order to optimise your listing completely. The best advice I can give is to fill out every field available. Leave nothing blank.

Blogs have become a major sensation on the web allowing virtually anyone to create a "mini web log". These blogs are for all intents and purposes small websites. They allow people to place large amounts of content on a single page which in turn makes it very easy for Google to index them for single keywords.

The best optimisisation technique for Blogs is to focus the WHOLE blog on one major keyword. Optimise the blog for only one main keyword, focus on keyword density, anchor text in your back links, and put up a video to spice up your listing.

Image optimisation can be a very powerful Advanced SEO technique if used for the right company. However, optimising images is NOT good for every company. Most company's images are not interesting enough for people to click on them. So why bother optimising them? Even if people click on those images what are they really looking to do once on your site? Are they there to buy a product? Or just to see the image in bigger format?

It is my experience that most companies should not bother optimising thier images for search engines unless the image is likely to generate a sale.

This technique only works for Google.com. Google has not yet delpoyed it to other countries. I suspect that hs to do with the fact that crawler has to identify your brand as the authority brand for your product. It must have been easier to do this in the USA than other countries.

The way to optimise your site for "brand search" is by optimising your site and your products for the keywords that people call your products. For example: Some brands call "Printers" "Inkjet Printers". But what do most people call printers? "PRINTERS". Just plain old Printers.